Fancy Lady on the Varnelli poster

Stories from the Distillery | Varnelli Anice Secco

Since the '50s, the fancy lady (called  "Pupazza") is an important pillar in our communication. The advertising poster was signed by Lazzaro Lazzarini, an artist from Marche region who is also renowned among the most important banknotes designers of the 20th Century.




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